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Rebuilding Occupancy by Gaining Trust of Prospects and Their Families

It’s a gradual climb

Rick Westermann, vice president and senior director of marketing and sales at LCS, said during the recent SHN Sales Summit. “How we [are budgeting] LCS this year is to slowly start to climb back to normalcy in 2021 as the vaccine kicks in.”

Westermann says marketing and sales staff have learned great lessons this year that will help communities move into the future.

Click here to read the full story on Senior Housing News.