Senior Living Marketing and Sales

Achieving results together.

We have a dedicated group of experienced senior living marketing and sales professionals focused solely on all levels of care: independent living, assisted living, memory care and skilled nursing. When we partner with your marketing and sales director, residency counselor and admissions coordinators, as well as the executive director and board members, we center on these key parameters to create senior living marketing solutions that help communities stimulate sales and grow occupancy:

  • 50-Point check to ensure sound practices and strategies
  • Power of Five™ to focus on revenue-generating programs and activities
  • Resources to provide additional insight
    • Market research
    • Marketing systems to track customers, inventory and consumer insights
    • Advertising services
    • Performance management
  • Annual strategic marketing plan for your senior living community that aligns occupancy development and operations
  • Direct sales performance indicators to create self-correcting sales teams
  • Branding strategy aligned with business objectives and community vision

We believe one of our most effective forms of outreach is happy residents being willing to refer their friends and family to communities managed by Life Care Services, An LCS Company. We measure resident satisfaction every two years. The attention we pay to serving residents’ needs first and foremost is one of the reasons, on average, 95% percent of residents would recommend their community.

Market assessments and value analyses are offered to provide valuable insights, aimed at helping you develop professional, effective and consistent branding across all your retirement community marketing materials. They help you remain competitive in your marketplace, too.

Read a case study about how Life Care Services helped one community increase occupancy from 76% to 100%. And read a blog post about how an LCS community in Iowa saw a 23% increase in occupancy and how 71% of our life plan communities are over 90% sold.

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